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【 Marketing / Marketing Management, General 】 ( 市场营销及管理(综述) )

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

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高度相关职业
Advertising and Promotions Managers(广告及推广经理)
Business Teachers, Postsecondary(商务教师,高等教育)
Green Marketers(绿色营销)
Market Research Analysts and Marketing Specialists(市场研究分析师和营销专家)
Marketing Managers(市场部经理)
Sales Managers(销售经理)
中等相关职业
Agents and Business Managers of Artists, Performers, and Athletes(代理商和艺术家,表演者,运动员的业务经理)
Art Directors(艺术总监)
Buyers and Purchasing Agents, Farm Products(采购商和采购商,农产品)
Demonstrators and Product Promoters(示威者和产品推广者)
Education Administrators, Elementary and Secondary School(教育管理员,小学和中学)
Education Administrators, Postsecondary(教育管理员,高等教育)
Health Educators(健康教育工作者)
Insurance Sales Agents(保险销售代理)
Lodging Managers(宿舍管理员)
Public Relations Specialists(公共关系专家)
Real Estate Sales Agents(房地产销售代理)
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products(销售代表,批发和制造,技术和科学产品)
Training and Development Specialists(培训与开发专家)
Wholesale and Retail Buyers, Except Farm Products(批发和零售采购商,除农产品)
低度相关职业
Advertising Sales Agents(广告销售助理)
Chief Executives(行政首长)
Commercial and Industrial Designers(商业和工业设计师)
Dietetic Technicians(食疗技术员)
Dietitians and Nutritionists(营养师和营养学家)
Driver/Sales Workers(司机/销售人员)
Farm and Home Management Advisors(农场和家庭管理顾问)
Fashion Designers(时尚设计师)
First-Line Supervisors of Food Preparation and Serving Workers(食品制作和服务工人的一线督导员)
First-Line Supervisors of Housekeeping and Janitorial Workers(家政服务和清洁工人的一线督导员)
First-Line Supervisors of Landscaping, Lawn Service, and Groundskeeping Workers(园林绿化,草坪服务和草地维护工人的一线督导员)
First-Line Supervisors of Office and Administrative Support Workers(办公室行政辅助人员的一线督导员)
Floral Designers(花艺师)
Food Service Managers(餐饮服务经理)
Graduate Teaching Assistants(研究生教学助理)
Human Resources Managers(人力资源经理)
Instructional Coordinators(教育协调员)
Interior Designers(内部(或室内)装饰设计师)
Landscape Architects(建筑师)
Management Analysts(管理分析师;管理分析员)
Medical and Health Services Managers(医疗卫生服务管理)
Nursery and Greenhouse Managers(苗圃和温室经理)
Opticians, Dispensing(配镜师)
Order Clerks(订货登记员)
Parts Salespersons(零件推销员)
Property, Real Estate, and Community Association Managers(物业,房地产和社区协会经理)
Purchasing Managers(采购经理)
Recreation Workers(娱乐工作人员)
Retail Salespersons(零售人员)
Sales Agents, Financial Services(销售代理,金融服务)
Sales Agents, Securities and Commodities(销售代理,证券及商品)
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products(销售代表,批发和制造,除了技术及科学产品)
Set and Exhibit Designers(陈列和展览设计师)
Social and Community Service Managers(社会及社区服务经理)
Teacher Assistants(教师助理)
Technical Writers(技术文档撰写人)
Training and Development Managers(培训与发展经理)
Vocational Education Teachers, Postsecondary(职业教育教师,高等教育)
相关院校
University of Reading(雷丁大学)
Aston University(阿斯顿大学)
University of Leeds(利兹大学)
University College London(伦敦大学学院)
University of Salford(索尔福德大学)
University of Sunderland(桑德兰大学)
University of Brighton(布莱顿大学)
The University of Bradford(布拉德福德大学)
University of Exeter(埃克塞特大学)
Birmingham City University(伯明翰城市大学)
University of Aberdeen(阿伯丁大学)
The University of Hull(赫尔大学)
The University of Sheffield(谢菲尔德大学)
The University of Greenwich(格林威治大学)
University of Westminster(威斯敏斯特大学)
University of Huddersfield(哈德斯菲尔德大学)
Bournemouth University(伯恩茅斯大学)
University of the Arts London(伦敦艺术大学)
City University London(伦敦城市大学)
University of Central Lancashire(中央兰开夏大学)
Cardiff Metropolitan University(卡迪夫都市大学)
Teesside University(蒂赛德大学)
University of Wolverhampton(伍尔弗汉普顿大学)
University of West London(西伦敦大学)
Canterbury Christ Church University(坎特伯雷大学)
Liverpool Hope University(利物浦霍普大学)
University of Derby(德比大学)
Anglia Ruskin University(安格利亚鲁斯金大学)
London South Bank University(伦敦南岸大学)
University of the West of England(西英格兰大学)
York St John University(约克圣约翰大学)
The University of Winchester(温切斯特大学)
The University of Northampton(北安普顿大学)
Roehampton University(罗汉普顿大学)
University of Chichester(奇切斯特大学)
Southampton Solent University(南安普顿索伦特大学)
Liverpool John Moores University(利物浦约翰摩尔斯大学)
University for the Creative Arts(创意艺术大学)
University of Chester(切斯特大学)
Keele University(基尔大学)
Royal Holloway, University of London(伦敦大学皇家霍洛威学院)
University of York(约克大学)
University of Bath(巴斯大学)
University of Birmingham(伯明翰大学)
Coventry University(考文垂大学)
Durham University(杜伦大学)
University of Dundee(邓迪大学)
De Montfort University(德蒙福特大学)
University of Essex(埃塞克斯大学)
University of East London(东伦敦大学)
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